HSBC

In the annual ranking Brand Finance «500 strongest financial brands" for the first time included two Ukrainian banks. "Raiffeisen Bank Aval" 373 took place, the value of its brand valued at $ 126 million sales mark in 2009, assigned BBB index. "Ukrsotsbank" was on the 473 position with brand value $ 85 million and an index trademark mop.
The winner of the ranking was British HSBC, brand value is estimated at $ 25.364 billion in the second and third place - with U.S. financial institutions: Bank of America (brand value $ 21.017 billion) and Wells Fargo ($ 14,508 billion).
Brand Finance report titled Top 500 banking brands covering 32 major financial markets around the world. Traditionally, brands evaluate the following criteria: strength, reliability and risk potential. But foremost among the indicators is the cost of the brand, which also determines the place of financial institutions in the ranking.
Brand value determined based on annual financial statements of banks. It also included projections for the coming years: the system of assessments of institutional brokers (Institutional Broker Estimate System, IBES); five-year forecast (2009-2013), taking into account data IBES; average annual growth in brand value, average annual growth in GDP.
In 2008 only 31 banks with 500 managed to not only retain its value but increase it. But 84% of banks that entered the top 100, lost in the market value of your brand.
Most affected by U.S. financial brands, which is impaired by 40%. Also dropped significantly in price UK - 15%. Go to the previous rating included 95 American brands in the present as their total 29. Most significantly crisis hit the sector brands of credit cards - so in 2008 the price decreased by 34%.

Establishment and early years

HSBC is named after its founding member, The Hongkong and Shanghai Banking Corporation Limited, which was established in 1865 to finance the growing trade between Europe, India and China.
The inspiration behind the founding of the bank was Thomas Sutherland, a Scot who was then working for the Peninsular and Oriental Steam Navigation Company. He realised that there was considerable demand for local banking facilities in Hong Kong and on the China coast and he helped to establish the bank which opened in Hong Kong in March 1865 and in Shanghai a month later.
Soon after its formation the bank began opening branches to expand the services it could offer customers. Although that network reached as far as Europe and North America, the emphasis was on building up representation in China and the rest of the Asia-Pacific region. HSBC was a pioneer of modern banking practices in a number of countries - for instance, in 1888 it was the first bank to be established in Thailand, where it printed the country’s first banknotes.
From the outset trade finance was a strong feature of the local and international business of the bank, an expertise that has been recognised throughout its history. Bullion, exchange, merchant banking and note issuing also played an important part. In 1874 the bank handled China's first public loan and thereafter issued most of China's public loans.
By the end of the century, after a strong period of growth and success under the leadership of Thomas Jackson (chief manager for most of that period from 1876 to 1902), the bank was the foremost financial institution in Asia.



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Challenges and change

The twentieth century saw challenges and change for HSBC. In the early years of the twentieth century, HSBC widened the scope of its activities in the East. It became increasingly involved in the issuing of loans to national governments, especially in China, to finance modernisation and internal infrastructure projects such as railway building. The First World War brought disruption and dislocation to many businesses but the 1920s saw a return to prosperity in the East as new industries were developed and trade in commodities such as rubber and tin soared. The bank's new head office in Hong Kong (1935) and the new buildings at major branches such as Bangkok (1921), Manila (1922) and Shanghai (1923) reflected this confidence.
The 1930s ushered in an era of uncertainty with economic recession and political turmoil in the many of the bank's markets. In the Second World War, the majority of the bank's staff in the East became prisoners of war as the enemy advanced through Asia. The bank survived under the new leadership of Arthur Morse, and through its prudent policy of building up large reserves in peace time. At the end of the War, HSBC took on a key role in the reconstruction of the Hong Kong economy. Its support for the skills of newcomers to Hong Kong was especially vital to the upsurge in manufacturing in this period.
In other markets, however, HSBC needed to make major readjustments. Most of the mainland offices in China were closed between 1949 and 1955, leaving only the Shanghai office to continue its long and eventful service. These changes carried the risk that the bank was over-concentrating its interests in Hong Kong. The bank addressed this concern by diversifying through a series of alliances and acquisitions. The purchases of the Mercantile Bank and the British Bank of the Middle East in 1959 took HSBC into new pastures, and the formation of a merchant banking arm in 1972 extended its range of services. By the 1970s the bank had firmly developed a policy of expansion by acquisition or formation of subsidiaries with their own identities and expertise.


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Making of the modern HSBC

In the later years of the twentieth century HSBC moved from an important regional bank to one of the world's leading financial services organisations. This transition was achieved by a number of steps.
By the late 1970s HSBC's management had conceived the strategy of the 'three legged stool' with the legs of the stool representing the three markets of the Asia Pacific region, the US and the UK. In the 1980s, the purchase of Marine Midland Bank in the US represented the acquisition of the second leg of the stool. HSBC then sought a similar purchase in the UK. The initial target was the Royal Bank of Scotland but after this acquisition failed, attention turned to Midland Bank and a 14.9% stake was taken in 1987. After creating a new holding company, HSBC Holdings plc in 1991, HSBC then made a recommended offer for full ownership of Midland in July 1992. The third leg was in place. As a result of the formation of the new holding company and the acquisition of Midland Bank, HSBC became headquartered in London.
HSBC continued to grow through strategic acquisitions in both the developed and emerging markets: purchases in Argentina and Brazil in 1997 were balanced by the addition of the Republic New York Corporation in 1999. In November 1998 HSBC announced the adoption of a unified brand, using HSBC and the hexagon symbol everywhere it operated, with the aim of enhancing recognition of HSBC by customers, shareholders and staff throughout the world.
In the twenty-first century, HSBC has renewed its focus on its birthplace, growing its business in China both organically and through a series of strategic partnerships. HSBC's diversification and its core values of financial strength and stability have stood it in good stead in the recent global turbulence in economies and markets, and it remains well placed to deal with an uncertain world.

What's in the archives?

HSBC's archives are one of the most important and heavily-used business collections in the world. The archives contain the historical records not only of HSBC, but also of many of the banks which have been acquired by HSBC and its predecessor companies.

The archives reflect the colourful and eventful history of HSBC - the core of annual reports, minute books and accounting ledgers is supplemented by a huge variety of material which records how our staff lived and worked, and the business environments in which our customers operated. The archives include letters, photographs, cartoons, films, advertising, banknotes, architectural drawings and interviews with staff - all of which can shed light on the social, economic and political history of those communities and countries where HSBC has done business.
The archives of HSBC are managed by different teams around the world. The team in London are responsible for the records of HSBC Holdings plc and also the historic records of HSBC Bank plc (formerly Midland Bank); HSBC Bank Middle East (formerly The British Bank of the Middle East); the Mercantile Bank of India. The London team also has stewardship of the records of The Hongkong and Shanghai Banking Corporation up to 1993.
The team in Hong Kong is responsible for the modern records of HSBC in the Asia Pacific Region and also for some historic records relating specifically to Hong Kong. The archives teams in France and the US are responsible for the historic records of HSBC in those countries.

HSBC History Wall

The History Wall was developed for HSBC's new headquarters in Canary Wharf in London. Through 3,743 images, the History Wall captures HSBC's rich and fascinating pedigree reflecting the geographical and chronological sweep of its history. The images on the Wall were nearly all sourced from HSBC's own archives and the Wall itself was designed by the award-winning Heatherwick Studio.